UTM Foundations Course
Learn from the Praxis experts
about how to better track your campaigns
and pass data accurately
UTMs can transform your analytics data
and increase the value of your marketing efforts
New to UTMs? No worries, we’ve got you covered.
UTMs are parameters you can build into your links to tell your analytics software exactly where someone came from.
This course teaches you more about the significance of UTMs and how to use them to take your data to the next level.
Critical information for your marketing department
Although it’s great for everyone to be informed about UTMs, if you’re just starting out, begin with your marketing department.
The people who are responsible for building your Google Ads campaigns, email campaigns, promotional landing pages, and any affiliate relationships will be able to immediately put the learning outcomes from this course into action.
Get a discount on the course when you become an Analytics client!
Have you done a Google Analytics Audit
or Implementation project with Praxis Metrics,
or are you a dashboard client?
If so, you qualify for 50% off all of our courses,
including UTM Foundations!
Email firstname.lastname@example.org for the discount code.