Tracking Courses

UTM Tracking Course

This course covers the following topics:

  • Why do UTMs matter?
  • Why does attribution matter?
  • How do Channel Groupings affect UTMs?
  • How do I use UTMs to assign traffic to a Channel?
  • How do I assign UTM parameters?
  • How do I use the UTM builder?

BONUS: UTM Builder (downloadable content)

Google Analytics Basic
Implementation Course

This course will cover how to implement the changes recommended in your Google Analytics Audit.

Coming soon! Check back here for more updates.

Let us know what you'd like to learn!

We’re always working on new and exciting ways to add value to our customers’ experiences, so if there’s a topic you would love to see us cover, let us know!