How DM increased organic traffic by over 52% and uncovered a hidden issue holding back their traffic

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About: DigitalMarketer.com

DigitalMarketer Labs, llc is on a mission to DOUBLE the size of 10,000 businesses in the next 5 years. It’s a community where marketers, growth hackers, entrepreneurs and small business owners come to get ideas on: Driving More Traffic, Increasing Conversion Rates, and Boosting Social Engagement

The Pain

Digital Marketer.com’s website grew very rapidly and passed through the hands of many developers without any specific strategy in place for site architecture. Consequently there was a lack of clarity into how they could best scale the organic traffic from the content strategies, and several structural issues which hurt their SEO and limited presence on SERPs.

The Story

Issues were discovered indicating an HTTP & HTTPS website. In SEO terms, Google contextually saw two websites with duplicate pages in a secure and nonsecure webpage. Having a duplicate page on their website is a cardinal sin of Google and Digital Marketer had several thousand pages found in HTTP and when making the switch from HTTP there were identical duplicates as HTTPS page

The Solution

Organic traffic recently surpassed paid traffic as our largest traffic source. Since diagnosing the issue with SEO Traffic for Digital Marketer and comparing to the previous 9 months, DM saw:

  • 52.48% increase in Session
  • 57.34% increase in New Users

52.48 % Increase

In new sessions

57% Increase

In New Users

You can’t make business decisions without reliable data. I trust and rely on Praxis’ dashboards for all my data!

Praxis’ Analytics Audit not only gave us insight into where our most valuable traffic was coming from, it also uncovered a critical issue with our site structure that we didn’t even know existed! After fixing this structural issue, we have seen an increase in organic traffic every single week.
Molly Pittman - VP Marketing

Praxis Services Used:

Google Analytics Audit

Praxis Custom Dashboard

Praxis Consulting

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