Get more power & clarity from your tracking

If you have a tracking problem, we will solve it. If you need reliable tracking and eCommerce integration, our team of tracking experts will deliver results.

Is an audit right for you?

You can finally have 100% confidence knowing your analytics are tracking correctly!

Data You Can Trust

Unleash the power of your web analytics and have confidence in its accuracy

Know Your Customer Journey

Know what your customers are really doing and how your web site actually converts

Real People. Proven Results.

We’ve helped hundreds of online businesses get the most out of Google Analytics

You may need an Analytics Audit when:

Take a 1-Minute Quiz To See If An Audit Is Right For You »

Are you using only a fraction of the data collected by your online business?

  • Through the Analytics Audit, our team can help guide you through different sections within Google Analytics to make sure they are set up correctly and pulling accurate information from your website.
  • After your Audit, an Analytics Implementation can help you build custom reports and visualizations within GA that allow you to pull catered data and information to empower you with confident decision-making.
Google analytics dashboard

How we can help you

Learn more about your options by clicking through the products below.

Google Analytics Audit

We start with a Google Analytics Audit to establish how well-optimized your GA account already is. We start by talking about your biggest pain points with GA and what you would like to get out of it, and then we can customize the GA Audit focus to help you make the most of your data.

  • Thorough 50-point audit completed by one of our Analytics Experts
  • Deep dive into your account, property, and view settings to ensure everything is set up and filtered correctly
  • Section checks for Audience, Acquisition, Behavior, and Conversions to analyze settings
  • Minor tweaks and adjustments if needed
  • Full report at the end of the audit with findings and next steps for your business
  • Personalized call with an Analytics Expert to walk through your results and brief trainings on how to access and utilize your new & improved GA dashboards
  • BONUS: Get 50% off any of our tracking courses!
Google Analytics

Google Analytics Implementation

After your GA Audit, your account might need more custom set-up that is beyond the scope of the Audit. You can choose to implement the recommended changes on your own, or our Implementation Team can help with additional work here.

  • Assist with code installation on your website for GA, event tracking, and other needs
  • Create custom reports, metrics, and dimensions in GA
  • Set up views and filters according to GA best practices
  • Clean data by removing inaccurate or spam referral traffic
  • Set up Google Search Console and Google Tag Manager
  • Establish and train you and your team on naming conventions and best practices for campaign tracking/UTMs, event tracking, etc.
  • Other custom needs as defined by you & your Audit findings
Google Analytics Implementation

Google Analytics Support Subscription

Know what your customers are really doing and how your web site actually converts

This monthly membership includes:

  • Real-time access to a GA expert during business hours (get help quick!)
  • Custom alerts & notifications sent directly to you based on your GA data
  • Troubleshooting GA-specific issues
  • Quarterly mini-audits to ensure everything is still running properly

While subscribed to this membership, if you need additional assistance with something custom or something that is covered under GA Implementation services, we can help you purchase additional hours with an Implementation Expert.

Google Analytics Support Subscription

UTM Foundation Course:

Track your customer journey with more accuracy and granularity than ever before.

This course will cover:

  • Increasing ROI and UTM basics
  • How to use UTMs to minimize data discrepancies
  • Why attribution makes UTMs necessary
  • How to use UTMs and default channel groupings to your advantage
  • How to use UTMs to assign to traffic to a channel
  • How to generate custom UTMs and parameters
  • Suggested UTM builders and how to use them
Start Learning Now »
Google Analytics Support Subscription

Google Analytics Basic Implementation Course:

Learn how to set up your Google Analytics account properly.

This course will cover:

  • Installing Google Analytics code on your website
  • Navigating bounce rate issues
  • Deleting duplicate code
  • Setting up your account
  • Tracking 404 pages
  • Setting up profiles and views
  • Tracking sessions on primary vs subdomains
  • Filtering out IP addresses
  • Filtering out bot traffic
  • Filtering out personally identifiable information
  • Eliminating redundant query parameters
  • Enabling demographics reporting
  • Diagnosing attribution issues
  • Excluding spam referrers
  • Setting up custom channel groupings
  • Setting up user-id
  • Grouping content
  • Setting up events and goals
Start Learning Now »
Google Analytics Support Subscription
Molly Pittman

"Thank you for everything you do!"

Praxis not only gave us insight into where our most valuable traffic was coming from, they also uncovered a critical issue that we didn’t even know existed! Compared to the previous 9 months, we saw a 57.34% increase in New Users. Thank you for everything you do!

Molly Pittman - V.P. of Marketing, Digital Marketer Labs

Helping you track what's most important

Whatever your tracking goals are, we’ll help you reach them. Whether it’s e-commerce tracking, events on single page apps, or literally anything else, our Implementation Team will use Google Tag Manager the right way. You will be able to manage all of your tracking implementations from one simple interface.

Get Started Now »
Praxis tracking

We have built, tested, and proven an innovative yet simple way to help online entrepreneurs and marketing teams unlock the power & promise of their web analytics

Web analysis by Praxis
  • Get a real and accurate snapshot of your current data
  • Have your data professionally analyzed by REAL people (not software or AI). We are Google Analytics Experts.
  • Learn the findings that will move the needle and increase the bottom line
  • Identify the most important implementation steps you need to take now
  • Get the ongoing support you need to help take your online business to the next level and keep Google Analytics as a helpful source of information for the long run.

Transforming data from passive to active, from static to dynamic.

The goal is to turn data into information, and information into insight.

Carly Fiorina - Former CEO of HP

Complex Analytics problems? We want to help.

Our Analytics Experts are here to help you with all of your Google Analytics questions & tracking needs! You will have a designated team member for your entire Audit, and another team member to help with your full Implementation.

Our Audit and Implementation teams communicate very closely, so you can rest assured that your information won’t be duplicated, which ensures that your project will be completed accurately & in a timely manner. We’re accessible to you, answering every single one of your questions to improve your business into the future.

Start Your Audit Today »
Praxis Metrics Audit Team

TRUSTED BY:

Google Analytics Services Pricing

Audit

$597

+ applicable taxes & fees

includes personalized report of audit results

INCLUDES

We start with a Google Analytics Audit to establish how well-optimized your GA account already is. We start by talking about your biggest pain points with GA and what you would like to get out of it, and then we can customize the GA Audit focus to help you make the most of your data.

  • Thorough 50-point audit completed by one of our Analytics Experts
  • Deep dive into your account, property, and view settings to ensure everything is set up and filtered correctly
  • Section checks for Audience, Acquisition, Behavior, and Conversions to analyze settings
  • Minor tweaks and adjustments if needed
  • Full report at the end of the audit with findings and next steps for your business
  • Personalized call with an Analytics Expert to walk through your results and brief trainings on how to access and utilize your new & improved GA dashboards
  • BONUS: Get 50% off any of our tracking courses!

Implementation

$750

+ applicable taxes & fees

includes 5 hours of implementation work

INCLUDES

After your GA Audit, your account might need more custom set-up that is beyond the scope of the Audit. Our Implementation Team can help with additional work here.

  • Assist with code installation on your website for GA, event tracking, and other needs
  • Create custom reports, metrics, and dimensions in GA
  • Set up views and filters according to GA best practices
  • Clean data by removing inaccurate or spam referral traffic
  • Establish and train you and your team on naming conventions and best practices for campaign tracking/UTMs, event tracking, etc.
  • Other custom needs as defined by you & your Audit findings

PAYMENT STRUCTURE

Your Analytics Implementation project will be billed on an hourly basis. You can purchase blocks of service in 5-hour increments.

Many basic Implementation projects can be completed in 5-10 hours.