As a Data & Analytics Team, we connect intelligence to action! We actually originated as a Full Service Data-Driven Marketing Agency that built sales funnels for clients and were 100% focused on conversion optimization.
We found the need to track everything for our clients and then use that data to make better, more informed decisions in order to generate more money for them.
After a while, we realized that the data tracking was almost more important than the copy, photography and SEO combined… because if you aren’t TRACKING what’s working, your market might never see what you intend them to see, or you might not convert all the leads being sent to the sites.
Out of necessity, we formed a data division within our company to provide those additional data services for our clients. Once people heard of our expertise with data tracking, we had a flood of clients asking for JUST those services.
Initially, their biggest marketing questions were:
- How are my sites performing?
- Which campaigns are working?
- Where should I be allocating my marketing dollars?
Once our team was able to answer those questions, the questions evolved:
- What about my shipping and inventory?
- Can you help me with my financial data?
- What about my offline data?
- What are the best data practices I should be implementing?
That’s what we do now:
We Answer All Business Questions Through Data.
We help businesses implement tracking and analytics on the front end, verify and purify that data and the SOPs around them. Then we help them automatically report and visualize that clean data all in one place: Real Time Dashboards.