Praxis + Digital Marketer

When Digital Marketer needed help with their Google Analytics & SEO configuration PRAXIS delivered.

Digital Marketer

DigitalMarketer Labs, llc is on a mission to DOUBLE the size of 10,000 businesses in the next 5 years. It’s a community where marketers, growth hackers, entrepreneurs and small business owners come to get ideas on: Driving More Traffic, Increasing Conversion Rates, and Boosting Social Engagement

  • Customer website:

    DigitalMarketer.com
  • Industry:

    Marketing/Education
  • Praxis Product Used:

    Analytics Audit

“Praxis’ Analytics Audit not only gave us insight into where our most valuable traffic was coming from, it also uncovered a critical issue with our site structure that we didn’t even know existed! After fixing this structural issue, we have seen an increase in organic traffic every single week. Organic traffic recently surpassed paid traffic as our largest traffic source.

Compared to the previous 9 months, we saw a 52.48% increase in Sessions and 57.34% increase in New Users. Thank you, Praxis team, for everything you do!”

Molly Pittman
V.P. of Marketing, Digital Marketer Labs
Molly Pittman
Increase in Sessions
Increase in Users

Digital Marketer uses Praxis Analytics Audit To Increase SEO and Increase Revenue!

The Challenge:

The Challenge

Digital Marketer.com’s website grew very rapidly and passed through the hands of many developers without any specific strategy in place for site architecture. Consequently there was a lack of clarity into how they could best scale the organic traffic from the content strategies, and several structural issues which hurt their SEO and limited presence on SERPs.

The Analytics Audit delivered some in-depth insight into how we could best optimize their SEO practices and site design, which ultimately helped guide a site redesign and improve their site’s organic traffic significantly.

Sometime around April – May 2016 an issue was discovered indicating an HTTP & HTTPS website. In SEO terms, Google contextually saw two websites with duplicate pages in a secure and nonsecure webpage. Having a duplicate page on their website is a cardinal sin of Google and Digital Marketer had several thousand pages found in HTTP and when making the switch from HTTP there were identical duplicates as HTTPS page

The Results:

After 90 Days Stat

After The First 90 Days

This problem has since been resolved and here are some of the facts representing the first 90 days after the Praxis Analytics Audit.

  • Traffic from Google for Digital Marketer since April 1st to August 31st 2016 has improved 27.99% when comparing October 31 2015 to March 31st 2016.
  • 13.42% increase in SEO from July to August.
  • In 2016, an average lead from Google is worth $0.12 cents to Digital Marketer.
After 270 Days Stats
Data always tell a story: After 270 days we saw a the Sessions jump from 666,932 to 1,016.937 which is a 52.48% change.

Case Study Summary:

Case Study

Since diagnosing the issue with SEO Traffic for Digital Marketer on April 1st until December 31st 2016 compared to the previous 9 months from July 1 2015 to March 31st 2016.

  • 52.48% increase in Session
  • 57.34% increase in New Users
Case Study

The last 6 months of 2016 out performed the first 6 months of 2016 by:

  • 11.40% increase in Session
  • 12.83% increase in New Users

See what Praxis can do for you.

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