Big data, like Google Analytics, eCommerce, SaaS solutions, social media insights, etc., is everywhere. Needless to say, the influx of information can be overwhelming, and ignoring it could make you lose out on an increase in sales, client retention and more. Regardless of industry or size, all businesses can benefit from the value big data can provide. So how can you harness the power of big data and get to what is most relevant for your business, and how can businesses interpret this data to gain an edge in an increasingly saturated marketplace? The key is distilling that data in such a way as to answer your most pressing business questions.